A new listing launch clean is the one-time, top-to-bottom pass before a property's first guest or first listing photos — every fixture tested, every surface photo-ready, drawers and cabinets checked for leftover renovation dust. Clearwater STR Cleaning quotes it per property; other local providers price a comparable one-bedroom turnover at $25–$350.
Listing photos get taken once, and they set the price point for as long as that listing stays live. A launch clean runs ahead of both the photographer and the first guest, with time built in for the things a normal turnover would just work around — a window track that sticks, a cabinet door that doesn't sit flush, grout that reads gray in a wide-angle shot even though it looked fine walking through in person.
It's also usually the first job this account does for a new host, before there's any turn history to point to. The same 5.0 rating across 71 Google reviews that the account carries into every other job is what a first-time host is trusting sight unseen, since there's no prior turnover on this specific property to judge it against yet.
What actually gets checked before the photos go up?
Every faucet and drain gets run, not just wiped — a slow drain or a dripping tap reads fine in a photo and terribly in a guest's first hour. Cabinet interiors and drawers get cleared of sawdust, packaging, and whatever the last contractor left behind. Mirrors and glass get checked under the room's actual light rather than a quick pass, because that's the light the photographer is going to use too.
How is it priced if the property's never been cleaned before?
Other providers publish size-based turnover rates for the area — a two-bedroom runs $50 to $325, a three-bedroom $125 to $325 — but a launch clean is scoped and quoted per property rather than off that chart, since a brand-new listing can be carrying post-renovation dust, furniture wrap, or protective film a routine turnover never has to deal with.
Does this replace the first turnover, or happen before it?
It happens before. The launch clean gets the property to guest-ready and photo-ready; the first turnover is the one that runs after the first guest checks out. Booking both around the photo shoot matters more than booking them close together — Sunday's closed and Saturday hours end at 1 PM, so a launch clean tied to a weekend shoot is worth confirming ahead of time rather than assuming same-day availability.
Do you clean before or after the professional photos are taken?
Before. The property should be fully guest-ready when the photographer arrives, not mid-clean. Since Saturday hours end at 1 PM and Sunday's closed, a weekend shoot is worth scheduling around in advance rather than booking the clean same-day.
What if the unit still has renovation or moving debris?
That's the main scope difference from a turnover — a launch clean accounts for contractor dust, packaging, and leftover materials that a between-guest clean isn't built for. Flag it when booking so it's quoted for the actual condition of the property, not a standard turn.
Does this cost the same as a regular turnover?
No. Other local providers publish turnover-size rates around $25–$350 for a one-bedroom up to $125–$325 for a three-bedroom, but a launch clean typically runs deeper than a turn since the property's never been through one before. Clearwater STR Cleaning quotes it per property instead of off a size chart.
Can you also stock the property before the first guest arrives?
This service covers the clean itself, not the initial supply setup. Ask about stocking separately when the account gets set up, since a launch clean happens once, before hosting starts, rather than between guests.